Be the change you want to see

Anyone can be an advocate for United Way of Central Minnesota. Volunteer your time, share your talents or other resources, or make a donation. Help a child with reading or math. Spend time shooting hoops, or creating an art project with area youth. Coordinate a food drive at your workplace. Take your family to help an elderly neighbor get groceries, or be part of the effort to raise awareness regarding mental health.

Join your friends, co-workers, and neighbors who are already supporting us throughout Central Minnesota. Hundreds of local volunteer opportunities are available. We can work together to make a change. All we need to get started is you.

Campaign Advocates

Campaign Advocate Training

Hear about what’s is happening at United Way, learn what is different for this year’s campaign, and share/learn new ideas from other Campaign Advocates. A meal will be provided along with the chance to participate in exciting special events. Space is limited so please RSVP.

2019 Available Campaign Advocate Training Dates:

To be announced

Lunch and networking will begin 30 minutes prior to each training session.

Campaign Advocate Resources

The United Way workplace campaign has been called one of the greatest social inventions in American history. Working together with employers and more than a million volunteers each year, United Way invites people to advance the common good and create opportunities for a better life for all.

As a Campaign Advocate, you are part of a group of caring individuals who positively impact thousands of people in need throughout Central Minnesota. You will make a positive impact by asking one simple question, “Will you please consider giving to United Way?” The number one reason people do not give to United Way is because they are not asked.

We have put some tools together to help assist you in coordinating your company’s employee giving campaign and help you make “the ask”:


  1. 2018 UWCM Campaign Video: United Way Fights for…
  2. 2018 Thank You Video
  3. 2018 Thank You Video: GeoComm
  4. 2018 UWCM Video: United Way Fights for… Homelessness
  5. 2018 UWCM Video: United Way Fights for… Hunger
  6. 2018 UWCM Video: United Way Fights for… Our Community


  1. Pledge Card
  2. Campaign Spreadsheet
  3. Designation Card
  4. Best Practices
  5. Corporate Pledge Card
  6. Why Support United Way
  7. Young Professionals Brochure
  8. New Hire Brochure & Pledge Card
  9. Retiree Brochure & Pledge Card
  10. Jeans Day Stickers,Casual Day Stickers (use Avery 5163 template for stickers)
  11. Who We Are
  12. What Your Dollar Can Buy
  13. Holiday Needs
  14. Goal Areas
    1. Homelessness
    2. Access to Food
    3. Financial Stability
    4. Early Learning/Early Literacy
    5. Quality Out of School Time

Toolkit for Campaign Advocate

Thank you for volunteering your time to run your company’s United Way campaign. Through your work, you are touching the lives of thousands in Central Minnesota because we all win when a child succeeds in school, when families are financially stable and when people have good health.

2018 Best of Award Winners

Congratulations to all the winners!!!

1. Best in Show

  • (S) Mahowald Insurance Agency
  • (L) Boys & Girls Clubs of Central MN

2. Best Special Event

  • (S) CommunityGiving
  • (L) Marco, Inc.

3. Rise to the Challenge

  • (S) Carfair Composites
  • (L) Sysco Western Minnesota

4. Best Year Round Partnership

  • (S) GeoComm
  • (L) Nahan Printing, Inc.

5. Best use of Technology

  • (S) Rinke-Noonan
  • (L) Bernick’s

6. Best Volunteer Engagement

  • (S) U.S. Bank
  • (L) Microbiologics Inc.

Toqueville Society

United Way of Central Minnesota Tocqueville Society is our premier giving and advocacy community. Through the Tocqueville Society, we recognize like-minded philanthropists who annually contribute $10,000 or more to United Way.

Through United Way, you can be assured that your contribution will be responsibly invested to achieve the greatest positive impact on our community. The social issues we address did not develop overnight. The long-term solutions to these issues require focus, responsiveness and discipline to achieve lasting change.

Tocqueville Society membership is the opportunity to inspire others through the spirit of philanthropy and service. We invite you to become an advocate for United Way of Central Minnesota by joining or renewing your membership in Tocqueville Society, and be a part of a leadership society that improves lives in our community.

Click here to make a contribution.

Leaders in Giving

Leadership giving is an opportunity for contributors to maximize their gifts’ impact on Central Minnesota. Contributions at leadership levels ($1,000+) will go a long way toward creating opportunities for a better life for all. As a Leader in Giving, you can donate $20 a week and make a big impact throughout the year.

Young Leaders in Giving

Leadership contributions at a young leader level (250+) allow Young Leaders to band together to make a bigger impact in our community. Young Leaders in Giving are donors between the ages of 18 and 35 who give a gift of $250+ per year. And you don’t have to pay all at once! Click here to donate and become a Young Leader in Giving!

Community Benefits

Access to new resources – New dollars from leadership giving donations enhance the ability of United Way to efficiently respond to emerging community needs.

Recognition of new community leaders – Leadership donors are recognized as potential community leaders.

Increased Community Spirit – Leadership donors have increased pride in the community and desire to participate in community activities.

Donor Benefits

Community awareness – A formal leadership giving program incorporates better communication, increases understanding and awareness of community needs.

Positive Image – Leadership donors are perceived as positive role models for their peers helping to increase the level of participation and total dollars raised throughout the community.

Personal Satisfaction – As a leadership donor, you are giving back to the community. You are making a difference in the lives of people each and every day.

Click here to make a contribution!